BUTTERFINGER REBRAND
November 2023, Adobe Photoshop and Illustrator.
Butterfinger is known to be on the least favorable side of chocolate bars. Kids today don’t know much about Butterfinger and describe it to be "old chocolate" so it is left alone in stores. With my new brand proposal, I focused on bringing out the whimsical nature Butterfinger originally had to stay relevant on the shelves.